Monday, October 11, 2010

SARFT responded: "shield acronym" Department of misunderstanding



Earlier this month, CCTV confirmed SARFT issued a circular calling for the host port broadcast, press interviews and subtitles, and can not re-use such as the NBA, GDP, WTO, CPI and other foreign language acronym. Yesterday, SARFT responded by saying, "acronym shield" is being misread, it was intended to regulate the use of foreign words.

April 7, CCTV Sports Channel Director Jiang Heping confirmed a week prior to the SARFT issued a notice of CCTV and other media, I asked the host broadcast, press interviews and subtitles, and can not re-use such as the NBA, GDP, WTO, CPI, etc. language and acronyms, replaced by "American Professional Basketball League," "World Trade Organization," Chinese full name.

Yesterday, SARFT deputy director, publicity chief force in the participating high "standard foreign language translation, language and create a harmonious environment", said the forum, some media said SARFT "shield" the expression language acronym is not appropriate, "is not shielded, that is standard to use, we do not reject foreign culture, but after the required foreign language into the Chinese language used should be standardized."

High-long power that the current situation of the community to use foreign languages more seriously, without translation, a phenomenon directly embedded in Chinese more and more, this trend and habits will naturally have an impact on radio and television, resulting in a number of Chinese using the non-standard. Gao Chang-Li said: "This is normal, the English abbreviations are more young people to use, and these people is the main body of users."

High-power long statement, SARFT will stick to maintain the purity of Chinese, and called on other stations in line to the CCTV also hope that the relevant state departments take the lead in setting norms, foreign language should be used explicitly what kind of translation, given the short Chinese expression, "These should be phased to work at different levels, across the board will inevitably lead to social reaction. "







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